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LEAD Marketing Conference
📅 Next: SPRING 2026 — Date TBA  Sponsorship →
Spring 2026 LEAD Marketing Conference

Featured Speakers

Industry leaders sharing insights that drive growth for CPG brands and their retail partners.

John Karolefski
Conference Chair
John Karolefski
Editor-in-Chief
CPGmatters
Role
Conference Moderator & Chair
John Karolefski is Editor-in-Chief of CPGmatters, the leading trade publication covering consumer packaged goods marketing, retail strategy, and shopper insights. He has moderated the LEAD Marketing Conference since its founding and brings decades of experience covering the CPG and retail industries.
Joel Cartwright
Joel Cartwright
Industry Principal, Consumer Products
Vistex
Topic
Joint Business Planning: Paradigm for Retail – CPG Collaboration and Optimization
Joel Cartwright is an Industry Principal at Vistex focused on consumer products. His session explores how retailers and CPG manufacturers can work together more effectively to drive shared profitability — strengthening alignment for Joint Business Planning and streamlining efforts to eliminate duplicated work and optimize collaborative processes.
Justin Jefferson
Justin Jefferson
Vice President of Strategy and Insights
Keen Decision Systems
Topic
Winning the Holidays and Building for 2026: Retail Media Strategies for CPG Brands
Justin Jefferson leads strategy and insights at Keen Decision Systems, specializing in how CPG marketers can maximize retail media ROI during high-stakes periods like the holiday season while building sustainable long-term momentum. His session covers what truly drives incremental ROI, how to balance short-term results with brand equity, and how retail media fits into 2026 planning.
James Tenser
James Tenser
Storyteller-in-Chief
VSN Strategies
Topic
AI Meets Category Management: What’s Next?
James Tenser is Storyteller-in-Chief at VSN Strategies and a leading voice on the intersection of AI and retail strategy. His session examines how Artificial Intelligence is transforming Category Management — speeding routine decision cycles, enabling superior forecasting, and opening a new era of joint business planning for CPGs and their retail partners.
Swati Sinha
Swati Sinha
 
 
Topic
To Be Announced
Speaker bio and session details coming soon.
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More Speakers Coming Soon
Additional speakers will be announced as the Spring 2026 conference schedule is confirmed.
Produced & Hosted by CPGmatters.com — Premier CPG Industry Intelligence Since 1995