Justin Jefferson
Vice President of Strategy and Insights
Keen Decision Systems
Topic
Winning the Holidays and Building for 2026: Retail Media Strategies for CPG Brands
Justin Jefferson leads strategy and insights at Keen Decision Systems, specializing in how CPG marketers can maximize retail media ROI during high-stakes periods like the holiday season while building sustainable long-term momentum. His session covers what truly drives incremental ROI, how to balance short-term results with brand equity, and how retail media fits into 2026 planning.